Meet The Team

Sandra Berns, Owner, Centric HR

Sandra Berns


Centric HR was founded by Sandra Berns, a confident and versatile Human Resources and Organisational Development Practitioner with 25 years demonstrable experience and a Fellow of the CIPD.  Sandra has both Operational and Strategic HR expertise across Public and Private sectors and has assisted senior teams in meeting challenging workforce objectives in many corporate environments.

Having experience in a corporate background, Sandra has had exposure to a wide variety of employment issues from attraction and retention to exit strategies and dealing with contentious and complicated cases. Sandra also has successful consultancy experience and in terms of workforce strategy, KPIs, workforce planning and transformation, together with a specialist area of workforce efficiencies – saving huge workforce costs and knock-on process costs in corporate environments.

Sandra’s philosophy is to provide a pragmatic and risk assessed approach to solving people problems through expert insight and knowledge at the fraction of the cost of a substantive member of staff. She believes in exceeding customer expectations and real value for money services for all of her clients.

“We only work with the best associates/HR staff and always try to allocate someone who is the right fit for your business. All of our associates are already vetted and proven to be reliable, experienced and expert.”

The final area of expertise is with organisational development and staff engagement where Sandra has been able to deliver increased productivity and improved customer satisfaction through staff engagement. Shortlisted for a national award with the like of Starbucks and Adidas, Sandra is well rounded professional who believes that even small businesses should engage people with their business objectives. “By linking employees to the customer experience, this positions them both at the heart of what you do. Done successfully, this realised business goals and signals the start of an exciting journey.”

Steve Berns, Sales and Marketing Director, Centric HR

Steve Berns

Sales and Marketing Director

Steve has 30 years’ experience working with employers and assessing their workforce needs. His specialist advice and support on how to optimise part-time working and peripheral workforce options, provide a clear return on investment to employers. As Sales and Marketing Director, Steve believes in exceeding customer expectations and providing a real value for money service.

Rob Fryer

HR Business Partner

One of Centric’s associate HR Consultants, Rob previously worked in operational management where he developed insight into people management and business. Rob has worked in a range of sectors including telecoms, care, dental and energy.

More recently Rob established an HR Consultancy focusing on services for small businesses with between one and 20 employees. He is also the Head of HR for an SME business that generates heat and power through biomass.

Jayne Baker

Jayne Baker

HR Business Partner

Jayne has 15 years’ experience of generalist HR across the spectrum of the employee cycle. She has both public and private sector experience with a good grounding in both NHS and Facilities Services industries. Jayne is an expert in undertaking investigations and organisational change.

Helen Watkins MCIPD

HR Associate Consultant

Helen has 28 years’ experience managing people, with 12 years working in generalist roles in HR. Helen has extensive knowledge of both not for profit and private sectors. An exceptional HR practitioner, Helen is commercially aware, with specific experience in transformational change, operational HR, tribunals, pensions and auto enrolment. Helen’s project managment skills include experience of merging HR information systems and implementing HR software.

Helen chairs the National Housing Federation (West Midlands) HR Forum and also chairs the Personnel, Finance and Premises Governance Board in a local school.

San Johal - Centric HR

San Johal

HR Associate Consultant

San is a well-established senior HR professional with 20 years of generalist experience, with the last 10 years operating at HR Director level. She has a track record of leading across the entire employee lifecycle ranging from day-to-day and more strategic aspects of people management as well as formulating people strategies from client business strategies and translating into deliverable plans.

San specialises in organisation design, culture change, HR transformation and the delivery of change projects. Alongside her own HR consultancy business, San is an Independent Member of the Remuneration & Nominations Committee at the regulator for Higher Education.

Margaret Jolley, HR Associate Consultant, Centric HR

Margaret Jolley, FCIPD

HR Associate Consultant

Margaret is a well-qualified and highly experienced management consultant and executive coach. With a background in operational and strategic HR management she brings a refreshing and pragmatic approach to supporting business leaders across all sectors, in meeting all the challenges they face.

Margaret specialises in organisational design, transformational change, pay and reward structures and complex employee relations. She also coaches and mentors a wide range of clients. Alongside her management consultancy business Margaret is also Director of a Community Interest Company focused on providing high quality, diverse and inclusive arts, cultural and learning experiences in the local community.

Abigail Brewin, HR Associate Consultant, Centric HR

Abigail Brewin

HR Associate Consultant

Abi has nearly 20 years of HR and L&D experience. She has predominately worked in retail, FMCG and food manufacturing. Her HR experience specialising in change agendas; TUPE, Restructure and redundancies. Abi has many years of creating and facilitating leadership and management courses, often bespoke to the business. A level 7 qualified coach and mentor, Abi uses colour personality profiling to get the best out of individuals and teams, helping them to be the best they can be.

Sarah Bailey, HR Associate Consultant, Centric HR

Sarah Bailey

HR Associate Consultant

Sarah is an experienced and effective HR leader with 23 years’ experience, with the last 11 years leading HR functions. Sarah’s experience spans unionised environments and includes local government, higher and further education and the NHS.

Sarah is experienced at implementing strategic, operational and organisational improvements driving enhanced organisational performance. Her specialisms include transformational change, performance management, restructures, redundancy and complex case management.

Sarah is a trained mediator and her approach is focused on achieving outcomes and she does by using her excellent leadership skills, emotional intelligence and positive attitude.

Deb Parry


Deb has worked in administration for 25+ years and has a wealth of experience across most sectors including recruitment services and HR. Deb can support companies with general administration, the setting up of or partner software, Breathe HR and systems and processes as well as supporting the team generally.

Amy Richardson, Trainee HR Consultant and Administrator, Centric HR

Amy Richardson

Trainee HR Officer/Administrator

With a passion to follow and develop her career in HR after being a McDonalds Line Manager for 3 years, Amy has hit the ground running and is often the first point of contact in the business.

Amy supports companies with basic HR advice, general administration, and the setting up of our partner software, Breathe HR.  Her sunny disposition makes her a pleasure to work with and clients and colleagues regularly provide fantastic feedback!